Updated July 2018
Although it may sound crazy to some, people in their 20s and 30s are one of the fastest growing demographics to have cosmetic procedures. From BOTOX® to breast augmentation, and everything in between, millennials aren’t afraid to take advantage of cosmetic procedures to put their best face forward and get the body they want.
From endless sources of internet news and commentary to countless social media outlets, millennials are arguably more connected to the world as a whole than generations past with limited technological resources. [pullquote]Young people have smartphones in their hands at all times, and any concern over a flabby stomach or small breasts can easily turn into a full-blown obsession.[/pullquote]
Decades ago, cosmetic procedures were something that only elites of Hollywood and Park Avenue had access to, but millennials are dialed in enough to realize just how mainstream plastic surgery and nonsurgical cosmetic procedures have gone. In most major cities, you can’t throw a venti latte without hitting a spa offering BOTOX® or CoolSculpting. And cosmetic surgery financing has made it much easier to have the procedures you want at a price you can afford.
Millennials are all about instant gratification. You don’t like your thin lips, you see Kylie Jenner’s admittedly plumped-up lips on Instagram and you go online immediately to schedule a lip augmentation with a local plastic surgeon. The fact that many cosmetic procedures, such as BOTOX® and dermal fillers, are relatively affordable and require little to no downtime makes them even more attractive to 20 and 30-somethings.
This over-exposure to social media has arguably contributed to a sense of entitlement of what millennials deserve. Young people have smartphones in their hands at all times, and any concern over a flabby stomach or small breasts can easily turn into a full-blown obsession after a couple hours of internet browsing. Unlike past generations who were less likely to be self-indulgent, millennials believe that they have the right to like what they see in the mirror, and the boom in cosmetic procedures among this age group proves it.