April 04, 2009 | Plastic Surgery In The Media
3 minute read
A Beauty Breakthrough with a Heartfelt Cause
In a star-studded Hollywood launch event, Latisse®, the first FDA-approved treatment for inadequate eyelashes, made a bold entrance—not just into the beauty world, but also into philanthropy.
Hosted by Allergan, the manufacturer of Botox® and Juvederm®, the Latisse Wishes Campaign kicked off with a generous $500,000 donation to the Make-A-Wish Foundation. The campaign aims to raise even more funding throughout the year by inviting the public to participate.
Big names like Mandy Moore, Brooke Shields, Marisa Tomei, and renowned beauty expert Anastasia Soare lent their support at the March event, bringing star power to this mission of beauty and giving back.
What Is Latisse®?
Latisse® is a prescription solution designed to treat hypotrichosis, a condition where patients have inadequate or sparse eyelashes. When applied nightly to the base of the upper lashes, Latisse® works by:
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Prolonging the growth phase of the lash hair cycle
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Encouraging thicker, darker, and longer lashes
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Delivering visible results in as little as 8 weeks, with full results at 16 weeks
Unlike over-the-counter serums, Latisse® is a clinically proven, FDA-approved treatment available only through licensed medical providers.
How the Latisse Wishes Campaign Supports Make-A-Wish®
The campaign’s clever tagline draws on the old saying, “blow on an eyelash and make a wish.” In that spirit, Allergan launched this initiative to not only promote Latisse but to make real wishes come true for children facing critical illnesses.
Here’s how the campaign works:
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Allergan donated $500,000 upfront to the Make-A-Wish Foundation
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Consumers can help raise up to $1 million total by visiting Latisse.com and registering
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For every registration through the site, Allergan donates $5
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The campaign runs through the end of the year
Beauty expert Anastasia Soare remarked:
“I constantly work to help make women’s beauty wishes come true, and now we can help children’s wishes come true through the Latisse Wishes campaign.”
This alignment of beauty, empowerment, and compassion makes the campaign especially meaningful for patients and providers alike.
Latisse® Now Available in Eugene
At Aesthetic Plastic Surgery and The Spa Side, we’re proud to offer Latisse® in Eugene as part of our comprehensive skincare and beauty solutions. Whether you’re looking for more dramatic lashes or simply want to correct sparse, thinning lashes, Latisse® offers a safe, easy, and effective solution.
Latisse® is ideal for:
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Individuals with naturally short or sparse lashes
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Patients post-lash loss from aging, stress, or medical treatment
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Anyone looking for a longer-term alternative to mascara or extensions
Because Latisse is a prescription treatment, your journey will begin with a consultation with Dr. Lee B. Daniel or our trained aesthetic staff to ensure it’s the right fit for your goals and medical history.
Why Choose Latisse® Over Lash Extensions?
While lash extensions provide an instant result, they require ongoing maintenance, can cause breakage, and may damage natural lashes. In contrast:
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Latisse encourages natural lash growth
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Results last as long as you continue treatment
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No glue, no touch-ups, and no salon visits required
Patients typically see a noticeable difference in 8 weeks, with full lash transformation by week 16.
Let Your Lashes—and Compassion—Shine
The Latisse Wishes campaign exemplifies how beauty and giving can go hand in hand. When you invest in your confidence and self-care with Latisse, you’re also participating in a movement that helps make life-changing wishes come true for children in need.
📞 Call us at 541-687-8900 or schedule your consultation online to get started with Latisse® in Eugene today.